Jonathan Chait writes that the most important aspect of a presidential candidate is "political talent":
Republicans have generally understood that an agenda tilted toward the desires of the powerful requires a skilled frontman who can pitch Middle America. Favorite character types include jocks, movie stars, folksy Texans and war heroes. . . . [But the frontrunners for the 2012 Republican nomination] make Michael Dukakis look like John F. Kennedy. They are qualified enough to serve as president, but wildly unqualified to run for president. . . . [Mitch] Daniels's drawbacks begin -- but by no means end -- with his lack of height, hair and charisma. . . . [Jeb Bush] suffers from an inherent branding challenge [because of his last name]. . . . [Chris] Christie . . . doesn't cut a trim figure and who specializes in verbally abusing his constituents. . . . [Haley] Barbour is the comic embodiment of his party's most negative stereotypes. A Barbour nomination would be the rough equivalent of the Democrats' nominating Howard Dean, if Dean also happened to be a draft-dodging transsexual owner of a vegan food co-op.
Chait continues:
The impulse to envision one of these figures as a frontman represents a category error. These are the kind of people you want advising the president behind the scenes; these are not the people you put in front of the camera. The presidential candidate is the star of a television show about a tall, attractive person who can be seen donning hard hats, nodding at the advice of military commanders and gazing off into the future.
Geddit? Mike Dukakis was short, ethnic-looking, and didn't look good in a tank. (He did his military service in peacetime.) And did I mention that his middle name was Stanley? Who would vote for such a jerk?
All I can say is that Dukakis performed about as well in 1988 as would be predicted from the economy at the time. Here's a graph based on Doug Hibbs's model:
Sorry, but I don't think the Democrats would've won the 1988 presidential election even if they'd had Burt Reynolds at the top of the ticket. And, remember, George H. W. Bush was widely considered to be a wimp and a poser until he up and won the election. Conversely, had Dukakis won (which he probably would've, had the economy been slumping that year), I think we'd be hearing about how he was a savvy low-key cool dude.
Let me go on a bit more about the 1988 election.
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