I just today learned about an organization called SourceWatch--they have an article on the tobacco connections of the well-known sociologist Peter Berger. Beyond the inherent interest of the topic, I was fascinated by the way that the Sourcewatch webpage mimicked Wikipedia:
This is a smart move, I think: for better or worse, Wikipedia is generally considered to be authoritative.
But then I was thinking . . . is this the beginning of the end for Wikipedia. I don't know anything about Sourcewatch, if they're good guys or bad guys or whatever--but if they can mimic Wikipedia, I'm sure lots of other organizations could do so too. And, when they do it, all of a sudden there will be a lot of authoritative-looking Wikipedia-like pages floating around, a sort of counterfeit money devaluing the "real" 'pedia, which will then have to respond by branding itself--"100% real Wikipedia, accept no imitations"--and so on. Not a bad thing, perhaps, but not what we have now.