The 2008 primary election season is just beginning, and, amid the debates between Hillary Clinton, Barack Obama, John Edwards and others, there's been active discussion about whether the country is looking for a centrist "New Democrat" in the Bill Clinton mode or someone from Howard Dean's "Democratic wing of the Democratic party."
One way to get a handle on this question is to consider the strategies considered in 2004. Could John Kerry have gained votes in the recent Presidential election by more clearly distinguishing himself from George Bush on economic policy? At first thought, the logic of political preferences would suggest not: the Republicans are to the right of most Americans on economic policy, and so it would seem that the optimal strategy for the Democrats would be to stand infinitesimally to the left of the Republicans. The "median voter theorem" (as political science jargon puts it) suggests that each party should keep its policy positions just barely distinguishable from the opposition.
In a multidimensional setting, however, or when voters vary in their perceptions of the parties' positions, a party can benefit from putting some daylight between itself and the other party on an issue where it has a public-opinion advantage (such as economic policy for the Democrats). Is this reasoning applicable in 2004 (or today)?
What we did
Our paper has two parts. In the theoretical part, we set up a plausible model in which the Democrats could achieve a net gain in votes by moving to the left on economic policy, given the parties' positions on a range of issue dimensions. In the data-analysis part, we fit a set of regression models based on survey data on voters' perceptions of their own positions and those of the candidates in 2004.
For example, here is a graph based on National Election Study data from 2004. Each dot represents where a survey respondent places him or herself on economic and social issues: positive numbers are conservative and negative numbers are liberal, and "B" and "K" represent the voters' average placements of Bush and Kerry on these scales:

Most voters tend to place themselves to the right of the Democrats on economic and on social issues, and most voters tend to place themselves to the left of the Republicans in both dimensions. Having (approximately) located the voters, we fit a model estimating the probability that each person would vote for Bush or Kerry, given the person's distance from each of the two candidates on economic and social issues. We can then artificially imagine moving the candidates to the left or right and seeing what would happen to their votes.
What we found
Under our estimated model, it turns out to be optimal for the Democrats to move slightly to the right but staying clearly to the left of the Republicans' current position on economic issues.
First, here are the estimated results based on one-dimensional shifts; that is, Kerry or Bush shifting to the left or the right on economic or social issues. Positions on the economy and on social issues are measured on a -9 to 9 scale, and a -8 to 8 scale, respectively, so shifts of up to 3 points to the left or right are pretty large (see the scatterplot above to get a sense of where the voters stand, and how they rate the candidates). For all shifts, the graphs show the estimated change in Bush's share of the vote.

Based on this model, Kerry should've shifted slightly to the right in both dimensions, Bush should've shifted slightly to the left on social issues and a great deal to the left on economic issues. (The curves are slightly jittery because of simulation variability.)
Now here are the estimated results for two-dimensional shifts, in which a candidate can change his position on economic and social issues:

According to this model, the optimal strategy for Kerry is to move 1 point to the right in both dimensions; in contrast, Bush would benefit by moving about 2 points to the left on social issues and nearly 3 points to the left on the economy. (Recall that the scales go from -9 to +9.)
In summary . . .
The answer to the question posed by the title of the paper appears to be No, Kerry should not have moved to the left on economic policy. Conventional wisdom appears to be correct: Kerry would have benefited by moving to the right, and Bush by moving to the left. The optimal shifts for Bush are greater than those for Kerry, which is consistent with the observation that voters are, on average, closer to the Democrats on issue attitudes.
Does this make sense?
Could the Democrats really move a bit to the left or the right? I think they could; there's been various debate along these lines in the 2008 primary season, with Hillary Clinton generally viewed as the more centrist candidate and John Edwards being more to the left on economic issues.
Could the Republicans move strongly toward the center, as recommended by our calculations? This seems less likely, given that the debates among the Republicans in the primaries seem to be focusing more on establishing the candidates' conservative credentials.
We conclude with a reminder that candidates need not, and perhaps should not, necessarily follow these seemingly optimal strategies. For one thing, the recommendations are only as good as the models, and the very act of a candidate trying to move to the left or to the right could affect voters's attitudes and other ways. For another thing, you only need 50%-plus-one electoral votes to win the election, and sometimes that can be done with a position that is less than optimal, as with George Bush's successful 2004 campaign, where he did fine without having to move to the center. He might have won more states with more centrist positions, but he didn't need to.
Reference
This is based on the article, "Should the Democrats move to the left on economic policy?" by Andrew Gelman and Cexun Jeffrey Cai, to appear next year in the Annals of Applied Statistics.
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