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January 29, 2007
The art of surveying from a psychological standpoint?
Chris Paulse writes,
I [Chris] enjoyed Sharon Begley's Train Your Mind, Change Your Brain. The title is deceiving. She's the science writer for the WSJ, and I have enjoyed her column for a while. It lead me to want to learn more about the art of surveying from a psychological standpoint (i.e. framing). Can you recommend anything worthwhile?
I feel like this is something I should know about, since I do research in surveys and I'm interested in cognitive illusions ("heuristics and biases"). But I don't actually know anything on this. Any suggestions?
Posted by Andrew at January 29, 2007 2:16 AM
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Comments
I suggest The Psychology of Survey Response by Tourangeau, Rips, and Rasinski. See http://www.amazon.com/Psychology-Survey-Response-Roger-Tourangeau/dp/0521576296/sr=8-1/qid=1170033825/ref=pd_bbs_sr_1/105-1669769-8465212?ie=UTF8&s=books
Posted by: John G at January 28, 2007 8:29 PM.
A classic:
Schwarz, N. (1999). Self-reports: How the questions shape the answers. American Psychologist, 54, 93-105.
There happens to be a pdf here:
http://www.wjh.harvard.edu/~jebert/Accessibility/Schwartz_1999.pdf
Posted by: Gabriel S at January 29, 2007 1:41 AM.