You saw it here first! An example of information spreading through the news media

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Seth Roberts's work on self-experimentation is the subject of the Freakanomics column in this Sunday's New York Times. Regular readers of this blog will recall discussions of Seth's work here and here. Also a related study here.

The publicizing of Seth's work also is an interesting example of information transmission. Seth published a paper in Behavioral and Brain Sciences--a top journal, but not enough to get the work much publicity. I posted a link to it on our blog (circulation 200/day), it was picked up by Alex at Marginal Revolution (circulation 10,000/day) and from there was noticed by a columnist for the New York Times (circulation ~ 2 million/day). But I think the high quality of Seth's article in BBS, with all its experimental data and scientific context, was crucial, in convincing the two levels of gatekeeper--Alex and Stephen--that the work could be taken seriously.

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I am "Seth Roberts friend Tim" (Timothy Beneke) who lost 100 pounds pictured with a "before" (March 1999) and "after" (September 1, 2005) picture in the photo gallery at the freakonomics site. (Before: http://www.freakonomics.com/2gallery7.html After: http://www.freakonomics.com/2gallery8.html) I made use of Seth's basic principle that calories with weak or even zero taste reduce hunger, and developed a new method. Consuming calories with weak taste, and more recently, with zero taste, practicing what I call "taste celibacy" has enabled me to lose the weight.

Some weight details:
November 2, 1999 -- weight: 280. Began eeating weaker tasting low glycemic index foods -- eating fruits instead of juice, cutting out strong tasting desserts; no bread or potatoes; eating more low GI fruits and vegies (I used the book "The Glucose Revolution" as a guide to glycemic index.)

September 2000. weight: 250.

July 2003. Weight: 250. Began using roughly 350 calories of Star light-tasting olive oil a day scattered between meals, and continued to eat somewhat weaker tasting/low GI foods.

June 2004. Weight 210. Began experimenting with a mush, composed of liquified fruits and vegetables, mixed with a powder made of brown rice, almond meal, flax seed meal, dry non-fat milk, garbonzo powder, potato flour, and soy protein powder. I cooked it all together in water until it reached a moderately hard consistency. Then I take a tiny spoon, take some mush, and place it in my mouth, and take a big gulp of water and float it down my throat bypassing taste. I wash my my mouth out with water if I notice any lingering taste residue -- which is rare. Doing 25% of my calories with mush and olive oil only kept me at 210 for 10 months.

April 22, 2005. Weight 210. Then I began experimenting with total taste celibacy -- getting, initially for a few days 100% of my calories taste free. Between April 22, and today, September 17, averaging about 75% of my calories taste free, I've gone from 210 to 177, and am confident I can lose a bit more. I plan to lose another 8 pounds. I found, to my surprise that while taste celibacy deprives me of a certain pleasure, it's also liberating because eating has been such a source of worry, guilt, anxiety and ambivalence for so long.

There is a great deal more I could say but will stop for now.


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